Product / Live Entertainment / Booking Platform
Building the Operating System for Independent Artists.
AIgency is an artist-first booking platform built to manage the business behind live performance — from EPKs and Media Kits to offers, negotiation, bookings, agreements, documents and discovery.
- Product
- AIgency
- Category
- Artist OS + Booking Network
- Users
- Artists · Buyers · Venues
- Scope
- Product Strategy → Production
The Product
The business behind the performance, in one place.
Independent artists often manage their booking business across disconnected profiles, emails, files, agreements and conversations.
AIgency brings those activities into a structured product built around the lifecycle of a real booking.
Good afternoon, Maya
Here’s what’s happening with your bookings.
EPK Views
1,248
Active Offers
3
Upcoming
2
Kit Shares
17
Active Offers
View allThe Ivy Room
Fri, Jun 13
$1,800NegotiatingHarbor Festival
Sat, Jul 5
$3,200AcceptedPrivate Event
Own contact
$2,400Draft
Maya Rivers
Austin, TX
Offer · The Ivy Room
Negotiating- Date
- Jun 13
- Set
- 90 min
- Fee
- $1,800
Illustrative AIgency interfaces · synthetic artists and content
The Product Thesis
Useful before the marketplace is useful.
AIgency was designed around a simple product thesis: the platform should provide value to working artists even when AIgency did not originate the opportunity.
An Artist can use the operating layer to manage the business they already have. The network then connects Artists, Buyers, Venues and external counterparties through shared workflows. Marketplace discovery compounds on top of a product that already has standalone utility.
Marketplace
DiscoveryDiscover Artists, Venues, Buyers and Gigs. Verified Artists receive the discovery and growth layer.
Booking Network
ConnectBring Artists, Buyers, Venues and external counterparties into shared booking workflows.
Artist OS
FoundationManage the business you already have.
The operating layer is useful on day one. The network and marketplace compound on top of it.
The Booking Workflow
From opportunity to executed agreement.
- Opportunity
- Offer
- Negotiate
- Accept
- Booking
- Agreement
- Sign
- Executed
AIgency converts booking conversations into structured transaction state. Offers contain terms, counters and messages. Accepted terms become Bookings. Agreements are generated from the agreed transaction state, versioned, signed and stored as controlled booking artifacts.
Production Verified
- Buyer-created Gig → Artist Application → Buyer Offer → Negotiation → Accepted Offer → Booking → Agreement → Artist Signature → Buyer Signature → Fully Executed
- Artist Own Contact → Offer → External Recipient → Negotiation → Accepted Offer → Booking → Agreement → Fully Executed
Two-Sided Product
One transaction. Different workspaces.
Artist
- Public EPK
- Media Kit
- Inbound Offers
- Own-contact outreach
- Negotiation
- Bookings
- Agreements
- Documents
- Analytics
Shared State
OfferBookingAgreementBuyer
- Find Talent
- Create Gigs
- Review Applications
- Send Offers
- Negotiate
- Bookings
- Agreements
- Authorized Documents
Artists and Buyers get different interfaces, but they operate on the same structured transaction state.
Artist OS
A professional operating layer for working artists.
Maya Rivers
Austin, TX · Soul / R&B
Capability 01
Public EPK
A persistent, professional artist presence with public profile information and clear booking entry points.
Media Kit
PrivateCapability 02
Media Kit
A private, reusable asset vault for photos, audio, video and PDFs, with controlled external sharing.
Offers & Bookings
- The Ivy RoomNegotiating
- Harbor FestivalBooked
- Corporate GalaOffer Sent
Capability 03
Offers + Bookings
Structured terms, negotiation, acceptance and booking state — the transaction, not just a message thread.
Agreement
v3 · LockedArtist
Signed
Buyer
Pending
Capability 04
Agreements + Documents
Versioned agreements, typed e-signatures, executed PDFs and controlled booking documents.
Illustrative AIgency interfaces · synthetic content
Transaction Integrity
A booking is more than a status change.
Once terms are accepted, AIgency creates a structured Booking and maintains the Agreement as a controlled transaction artifact.
- Accepted Offer
- Booking
- Agreement Version
- Artist Signature
- Buyer Signature
- Fully Executed PDF
Product Principles
Executed PDFs are generated from the exact Agreement version and its associated signature events. Sensitive booking documents remain separate and access-controlled.
AIgency does not provide legal advice, and its agreement templates are not a substitute for counsel. Identity and tax materials are not embedded inside the executed Agreement.
Network Design
Not everyone needs an account to participate.
AIgency was designed to support real-world booking relationships, including counterparties who are not already platform users.
Supported workflows can use secure, tokenized guest access so an Artist can initiate business with an existing contact without requiring that person to create an account simply to receive or review the supported transaction.
The product adapts to the relationship. The relationship doesn’t have to start inside the product.
Not every workflow is available without authentication. Guest access is scoped to specific supported transactions.
Growth Layer
Manage the business first.
Then grow it.
The free Artist layer is designed around managing existing business. Verified adds the discovery and growth layer on top.
Free Artist
IncludedManage the business you already have.
- EPK
- Media Kit
- Offers
- Negotiation
- Bookings
- Agreements
- Documents
- Analytics
Verified Artist
Get DiscoveredGet verified. Adds the discovery and growth layer on top of everything in Free.
- Marketplace discovery
- Venue + Buyer search
- Gig discovery
- Applications
- Marketplace outreach
- Promotion eligibility
- Verified profile
Illustrative AIgency interface · synthetic content
Verified is a discovery and growth tier, not a guarantee of promotion. Discovery eligibility does not promise placement for every Verified Artist.
Under the Product
The workflow is simple.
The state behind it isn’t.
User Layer
ArtistsBuyersExternal RecipientsAdminProduct Layer
EPKMedia KitMarketplaceOffersBookingsAgreementsDocumentsAnalyticsApplication / Data Layer
AuthenticationStructured transaction statePermissionsVersioningAudit eventsPrivate storageAnalyticsInfrastructure
SupabaseVercelResendGitHubMicrosoft 365
Technical Stack
End-to-End Product Build
From product thesis to production system.
FXNL took AIgency from product concept through product strategy, workflow design, application architecture, UX, database design, authentication, permissions, transaction logic, document handling, analytics, deployment and production testing.
FXNL’s Role
- Define
- Design
- Architect
- Build
- Test
- Deploy
- Iterate
Current State
Built, working and moving toward launch.
Built / Tested
- Core Gig → Booking → Agreement workflow
- Own-contact Offer → Booking → Agreement workflow
- Buyer booking workspace
- Media Kit + controlled sharing
- Public EPK
- Artist Analytics
- Founder Admin
- GA4 funnel instrumentation
- Mobile Artist navigation
Built / Final QA
- Buyer-direct EPK Send Offer
- Verified launch infrastructure / policy
- Selected Early Access experience
Next / Later
- Curated Buyer-facing Artist promotion
- Deeper discovery / ranking
- Deeper analytics
- Payments / payoutsComing Soon
AIgency does not process booking payments or payouts. Payments are a future direction, not a shipped feature — there is no checkout, escrow, or money held by the platform.
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